Better Basics: eco-lifestyle brand
Sam Rayner is the CEO and Co-founder of Better Basics, and eco-lifestyle company on a mission to reduce single-use plastic.
Cara: healthcare in your pocket
Built on an AI platform developed to think like doctors, Cara can assess and support your health concerns. I developed the Cara brand and product.
The Family Thrive
The Family Thrive is groundbreaking online platform for busy families looking to live their best lives.
Saje x POOSH by Kourtney Kardashian
We created the POOSH x Saje limited edition diffuser collaboration that created conversation and put Saje in the limelight.
Repositioning Saje
Through careful research, we redefined the brand value proposition of Saje Natural Wellness to gain customer engagement and deepen brand love.
Saje’s New Baby Category
Successfully launched Saje’s new 100% natural collection of baby products through clear education and an emotive campaign.
Lululemon Collaborations
Developed product collaboration campaigns with big wave surfer, Maya Gabeira, and The Class by Taryn Toomey to capture attention and excite lululemon guests.
lululemon Brand Muse
As a part of the 2015 brand strategy, we redeveloped lululemon’s customer and muse profiles to ensure relevancy and authenticity.
Rebranding AG Hair
Through developing an annual marketing and brand strategy we reignited the marketing of AG Hair to appeal to new customers and grow the business.