Saje x POOSH by Kourtney Kardashian

Kourtney Kardashian is a clean beauty activist working with the Environmental Working Group to improve health regulations on cosmetics. She created POOSH to share her approach to health and wellness. Saje partnered with POOSH to introduce the first limited edition diffuser.

OBJECTIVE

Introduce Saje to a broader, younger female American audience through the reach of celebrity, Kourtney Kardashian. Capture new customers through trial of the POOSH x Saje limited edition diffuser. Create awareness and buzz that increases traffic, sales and awareness.

WORK

• collaboration agreement

• product P&L

• exclusive press preview

• influencer gifting

• Saje and POOSH launch

RESULTS

The Kourtney Kardashian x Saje campaign received the highest value of earned media and social buzz that Saje had ever seen with millions of social media and earned media impressions. The campaign opened the door for additional product collaborations, influencer and celebrity partnerships.

Earned Media

Celebrity Social Media Posts