Repositioning Saje

Redefined the brand value proposition of Saje Natural Wellness to focus on the health benefits of essential oil remedies. This strategy lead to the first evergreen brand campaign and the development of educational core product campaigns for new and returning customers.

OBJECTIVES

Re-define Saje’s brand value proposition based on a deeper understanding of customer needs and opportunities through industry research and social listening. Execute this strategy through integrated campaigns that drive awareness, engagement, traffic and conversion.

STRATEGIC WORK

• market + customer research

• SWOT analysis

• new customers profiles

• new brand value proposition

CAMPAIGN

• brand awareness campaign

• product category integrated campaigns

• window + merchandising displays

• digital marketing

• video advertising

• content marketing

• brand landing page

• social media marketing

 RESULTS

The overarching brand positioning strategy was used to guide the direction of marketing, product and digital plans. It led to a shift in the overall annual marketing plan and created new brand filters for all creative executions.  

The brand awareness campaign provided a clear direction for new customers and markets, and resulted in the first new customer acquisition digital ads. The core product campaigns resulted in high engagement, increased traffic and up to 77% lift in product category sales. The overall results of these efforts was double digit annual revenue growth.

Pain Campaign Store Window + Merchandising

Social Media Content