Saje’s New Baby Category

Launched Saje’s new baby category by developing a go-to-market plan and 100% natural positioning.

OBJECTIVE

To introduce new mothers to the benefits of Saje’s 100% natural baby products through an emotive campaign. Educate them about the safety and effectiveness of 100% natural products. Drive awareness and online traffic and in-store traffic through an integrated campaign.

WORK

• video launch campaign

• social media influencers

• in-store and online takeover

• influencer launch event

• earned media

RESULTS

The marketing campaign supported the sell through at 200% to plan, resulting in the new category driving equivalent sales to Saje’s #1 product. The campaign teaser drove significant traffic and sales, and resulted in social media and earned media buzz. The campaign received sustained awareness and engagement through influencer generated content and organic digital content.

Influencer Social Media

Teaser + Launch Emails