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ABOUT
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Saje x POOSH by Kourtney Kardashian
Collaboration, Campaign Samantha Rayner 10/1/19 Collaboration, Campaign Samantha Rayner 10/1/19

Saje x POOSH by Kourtney Kardashian

We created the POOSH x Saje limited edition diffuser collaboration that created conversation and put Saje in the limelight.

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Repositioning Saje
Brand Strategy Samantha Rayner 1/1/19 Brand Strategy Samantha Rayner 1/1/19

Repositioning Saje

Through careful research, we redefined the brand value proposition of Saje Natural Wellness to gain customer engagement and deepen brand love.

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Saje’s New Baby Category
Campaign, Marketing Plan Samantha Rayner 5/1/18 Campaign, Marketing Plan Samantha Rayner 5/1/18

Saje’s New Baby Category

Successfully launched Saje’s new 100% natural collection of baby products through clear education and an emotive campaign.

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Lululemon Collaborations
Campaign, Partnership Samantha Rayner 6/1/17 Campaign, Partnership Samantha Rayner 6/1/17

Lululemon Collaborations

Developed product collaboration campaigns with big wave surfer, Maya Gabeira, and The Class by Taryn Toomey to capture attention and excite lululemon guests.

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lululemon Brand Muse
Brand Strategy Samantha Rayner 10/1/15 Brand Strategy Samantha Rayner 10/1/15

lululemon Brand Muse

As a part of the 2015 brand strategy, we redeveloped lululemon’s customer and muse profiles to ensure relevancy and authenticity.  

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Rebranding AG Hair
Marketing Plan, Brand Strategy Samantha Rayner 1/1/14 Marketing Plan, Brand Strategy Samantha Rayner 1/1/14

Rebranding AG Hair

Through developing an annual marketing and brand strategy we reignited the marketing of AG Hair to appeal to new customers and grow the business.

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