Rebranding AG Hair

Marketing PlanBrand Strategy
Written By Samantha Rayner
 

AG Hair is a salon quality, professional haircare brand that was established in 1989. Through developing an annual marketing and brand strategy, we repositioned the brand to be relevant and more connected to consumers.

OBJECTIVES

Develop a fresh new brand direction through content on owned channels to grow direct-to-consumer base. Simplify the brand messaging to land the AG difference. Launch new messaging with salon and retail partners to educate and build brand awareness at the point of purchase.

AG Brand Book Pg 1.jpg

WORK

  • Digital channel overhaul: .com social, email, paid

  • Advertorial

  • Video advertising

  • Retail partner store advertising + education

RESULTS

Re-developed brand look & feel through new videos, photography and promotional assets that supported double digit growth. Launched new product categories based on deeper understanding of customer needs and trends which lead to 20% lift in revenue.

AG Brand Book Pg 2.jpg
AG Brand Book pg 3.jpg
 
Samantha Rayner
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