The Family Thrive
The Family Thrive is groundbreaking online platform for busy families looking to live their best lives. Developed by wellness educators and experts Audra and Justin Wilford, The Family Thrive leverages their years of experience in the health and wellness industry to offer research-backed educational content in an accessible format.
OBJECTIVES
Provide market research to assess the industry and consumer landscape to identify the brand and product opportunity. Develop a brand voice, message and viable business model. Create a branding package that can be translated to the brand identify and design, and marketing execution for the launch of the brand. Develop a marketing and channel strategy that can be used to launch and sustain growth.
Work was developed with the creative direction and digital design from The Good Kind and content and copywriting by Jasmine Pahl.
The Family Thrive was rebranded to YesCollective in February 2022.
STRATEGIC WORK
market + customer research
SWOT analysis
basic business model, P&L, sales plan
brand vision, mission and competitive advantage
new customers profiles
customer journey
new brand value proposition
briefing creative direction and approval of brand identity, launch website, email and social media
CONSUMER INSIGHTS
The Family Thrive:
Your Family Wellness Community.
Dear Parents,
We know how hard it can be to raise a family today, and our goal is to make your health and wellness journey easier. We are an expert resource and community support team to help your family thrive. We offer classes from wellness experts to flourish, nourish, move and connect. With the Family Thrive you will meet like-minded families to share goals and stories of triumph and tribulations. It takes a village to raise a family, and The Family Thrive is here to be your village.
2% of every dollar made is donated to MaxLove to support SuperKids thrive against cancer.
MARKET SUMMARY
MARKET NEED: Moms feel disconnected by the content and products sold to them. There is a lack of companies thinking about what moms truly want and making their lives easier.
MASS CUSTOMER GROUP: Market size and the growth of digital and content consumption puts The Family Thrive in a great position to capture marketshare
MARKET FRAGMENTATION: Although the market is very saturated, there is a lack of mom focused content that covers holistic health that is approachable and inclusive.
BRAND EXECUTION
LAUNCH SOCIAL MEDIA
