Cara: healthcare in your pocket

Cara is the personalized AI health assistant that supports better health decisions. Developed by a team of global doctors, Cara utilizes a proprietary AI software that can assess a patient’s symptoms and think like a doctor.

OBJECTIVES

Lead by a team of computer scientists and doctors, Treatment approached me to help identify the consumer product opportunity and develop and launch the consumer app. They spent over 5 years developing an AI system to think like a doctor, and brought me in to help translate that for the consumer.

The role quickly expanded from consulting to a member of the executive team, working to develop the first product within the Treatment umbrella.

Work was developed in conjunction with brand team at Rethink, UI/UX with Apply Digital and Card79, consumer research with Highland.

The Cara app was re-branded to Treatment in 2022 following the Cara brand work.

Get the helpful, doctor-trusted medical information you need to make informed health decisions. This symptom checker gives you access to a library of medical data curated by top doctors around the world.

Download the app, enter your symptoms, and get a comprehensive health assessment, including tips for managing your symptoms at home, and when you should call a doctor.

STRATEGIC WORK

• in-depth consumer research

• development of product value proposition

• creation of company strategy decks and investor decks

• direction of app UI/UX

• development of brand identity, positioning and creative execution

• creation of app content strategy

• development of launch advertising campaign

• investor relations and press release writing

• development of investor video

• briefing creative direction and approval of brand identity, launch website, email and social media

CORPORATE VIDEO