https://samantharayner.co/work daily 0.75 2022-06-27 https://samantharayner.co/work/better-basics-eco-lifestyle-brand monthly 0.5 2022-06-27 https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1656281232326-EDB4NV9RUB9T6Q5MF7G7/betterbasics-188.jpg WORK - Better Basics: eco-lifestyle brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1656281626452-95K6VA4Z38I1ZJHNSQIS/better-basics-172+%281%29.jpg WORK - Better Basics: eco-lifestyle brand - Better Basics makes it easy to reduce single-use plastic waste. With all-natural personal care refills and simple swaps, we’re about #doingbetter. https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1656279926237-V6ZXUFXQB86HVKDYC49S/Screen+Shot+2021-03-24+at+3.37.04+PM.png WORK - Better Basics: eco-lifestyle brand https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1656279936217-L8ZB32N8O0LT0B2O3410/Screen+Shot+2021-03-24+at+3.40.12+PM.png WORK - Better Basics: eco-lifestyle brand https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1656279951304-8W40W39TTV3X10K57IYU/Screen+Shot+2022-05-25+at+9.13.13+PM.png WORK - Better Basics: eco-lifestyle brand https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1656342711053-C0B67C18PWRUYZLQ44JX/JB+Product+January+24th+2022+High+Res-0817.jpg WORK - Better Basics: eco-lifestyle brand https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1656281861715-DQ9LG3G7JA8O2N4B0W5N/IMG_9086.jpg WORK - Better Basics: eco-lifestyle brand https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1656281899467-TSGKOXL2LVPM56VLDOGF/IMG_1929+2.JPG WORK - Better Basics: eco-lifestyle brand https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1656280060700-GD783ITV6GPNB3B6FL9F/Better-Basics-Simple-Suds-Mandarin-Ever-Dispenser-Natural2.jpg WORK - Better Basics: eco-lifestyle brand https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1656281096548-6Q530DXMUREB9P7S3OGS/Better_Basics_Marche_Sac_Blue_Dip_Dyed_Ever_Bottle.jpg WORK - Better Basics: eco-lifestyle brand https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1656281102840-449P7QWFM725KDQI9YWD/better-basics-nov---63.jpg WORK - Better Basics: eco-lifestyle brand https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1656281181138-44FCBDJGJ2S3ZEOKD80O/better-basics-299.jpg WORK - Better Basics: eco-lifestyle brand https://samantharayner.co/work/caratreatmentbranding monthly 0.5 2022-03-13 https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647049353241-CBZOI6NK1WNSUVXZ66V1/Screen+Shot+2022-03-11+at+5.40.55+PM.png WORK - Cara: healthcare in your pocket - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647049729142-NKRO5LKZ1CWP53MJAHOG/Cara+Launch+Teaser+Site.png WORK - Cara: healthcare in your pocket - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647049182977-F1Y32SNLEP1YEKDZ6D2P/Cara+App.png WORK - Cara: healthcare in your pocket Get the helpful, doctor-trusted medical information you need to make informed health decisions. This symptom checker gives you access to a library of medical data curated by top doctors around the world. Download the app, enter your symptoms, and get a comprehensive health assessment, including tips for managing your symptoms at home, and when you should call a doctor. https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647049670307-8HFT8ZIO5FVZGA35AM01/Cara+Social+v2.png WORK - Cara: healthcare in your pocket https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647049798288-5D99WKAZHC86O237DAJQ/Cara+Social.png WORK - Cara: healthcare in your pocket https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647049670510-P7EJ6AREQEI26T078U1P/Cara+Social+v3.png WORK - Cara: healthcare in your pocket https://samantharayner.co/work/f4xb0dljywiz1tc3qtxmm1mzroxmy9 monthly 0.5 2022-03-13 https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647044520617-A01P4M0I0FR9LEMBZ0YO/Screen+Shot+2020-10-13+at+11.06.51+AM.png WORK - The Family Thrive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647046437351-6ILF9U005KWNXEFQH2GX/Screen+Shot+2020-10-13+at+11.33.19+AM.png WORK - The Family Thrive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647044555325-6NRGVANONA8D6NYRU94J/Screen+Shot+2020-10-13+at+11.31.30+AM.png WORK - The Family Thrive https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647044555526-L2K4GZJDCG2I2LFJEJTM/Screen+Shot+2020-10-13+at+11.31.42+AM.png WORK - The Family Thrive https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647044557239-7WBXP6NWJKNQNQKVE6H2/Screen+Shot+2020-10-13+at+11.31.58+AM.png WORK - The Family Thrive https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647045884022-NH9HALT74F5Q6K5I5L97/Screen+Shot+2022-03-11+at+4.42.54+PM.png WORK - The Family Thrive https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647044568914-KIDHA2RAYUFYRL39XQ1N/Screen+Shot+2020-10-13+at+11.32.38+AM.png WORK - The Family Thrive https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647045884836-SNDP5PJ22XT05DHBCATT/Screen+Shot+2022-03-11+at+4.39.52+PM.png WORK - The Family Thrive https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647046311619-NYCBLVC5O82TBITZCKAM/Screen+Shot+2022-03-11+at+4.51.36+PM.png WORK - The Family Thrive - The Family Thrive: Your Family Wellness Community. Dear Parents, We know how hard it can be to raise a family today, and our goal is to make your health and wellness journey easier. We are an expert resource and community support team to help your family thrive. We offer classes from wellness experts to flourish, nourish, move and connect. With the Family Thrive you will meet like-minded families to share goals and stories of triumph and tribulations. It takes a village to raise a family, and The Family Thrive is here to be your village. 2% of every dollar made is donated to MaxLove to support SuperKids thrive against cancer. thefamilythrive.com https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1647046463999-JI7O44JN24H8EYKOPF9S/Screen+Shot+2020-10-13+at+11.33.31+AM.png WORK - The Family Thrive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://samantharayner.co/work/sajexpooshcollab monthly 0.5 2020-01-25 https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579637193149-WUBCGPRL1ZIHYXFL8UFD/Screen%2BShot%2B2020-01-20%2Bat%2B3.55.37%2BPM.jpg WORK - Saje x POOSH by Kourtney Kardashian OBJECTIVE Introduce Saje to a broader, younger female American audience through the reach of celebrity, Kourtney Kardashian. Capture new customers through trial of the POOSH x Saje limited edition diffuser. Create awareness and buzz that increases traffic, sales and awareness. WORK collaboration agreement product P&L exclusive press preview influencer gifting Saje and POOSH launch https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579569246208-23C9K5AEUPJX5X2ZCJOC/Poosh+Influencer.jpg WORK - Saje x POOSH by Kourtney Kardashian Celebrity Social Media Posts https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579569225868-RYJ8I3OHK1M0IPAGWGAP/Poosh+Media.jpg WORK - Saje x POOSH by Kourtney Kardashian Earned Media https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579637363717-OHNJ7OLHAXS74R7ALPFR/Kourtney%2BKardashian%2Bx%2BSaje WORK - Saje x POOSH by Kourtney Kardashian https://samantharayner.co/work/sajebrandstrategy monthly 0.5 2020-01-25 https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579566655131-2637VVTR84YN4PUZGUVJ/Screen+Shot+2020-01-20+at+4.02.29+PM.png WORK - Repositioning Saje https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579566347728-4536Z84FVEY8WM8D5T87/Saje+Pain+Campaign.jpg WORK - Repositioning Saje - OBJECTIVES Re-define Saje’s brand value proposition based on a deeper understanding of customer needs and opportunities through industry research and social listening. Execute this strategy through integrated campaigns that drive awareness, engagement, traffic and conversion. STRATEGIC WORK market + customer research SWOT analysis new customers profiles new brand value proposition CAMPAIGN brand awareness campaign product category integrated campaigns window + merchandising displays digital marketing video advertising content marketing brand landing page social media marketing https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579566561287-FI032BB14Q3EYOLTS9ZI/Pain+Relief+Store.jpg WORK - Repositioning Saje Pain Campaign Store Window + Merchandising https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579566203819-WKZLDRXDKD99AWUVDWRW/Screen+Shot+2019-01-15+at+10.50.35+PM.png WORK - Repositioning Saje - Redefined the brand value proposition of Saje Natural Wellness to focus on the health benefits of essential oil remedies. This strategy lead to the first evergreen brand campaign and the development of educational core product campaigns for new and returning customers. https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579566939598-F8JIF49AYYMANU4L3XAL/Pain+Release+Social.jpg WORK - Repositioning Saje Social Media Content https://samantharayner.co/work/sajebabycampaign monthly 0.5 2020-01-25 https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579568831311-SSQZMYU3DILM1BVUJ2XO/Baby+Teaser+Emails.jpg WORK - Saje’s New Baby Category Teaser + Launch Emails https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579568853797-GOU5XU26TMUCAVYI6W15/Baby+Social+Influencer.jpg WORK - Saje’s New Baby Category Influencer Social Media https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579568413611-KS7TWCH4EKSXQOBMEVPL/Saje+Baby+Category WORK - Saje’s New Baby Category - Launched Saje’s new baby category by developing a go-to-market plan and 100% natural positioning. https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579568675953-ROM91F3JERLHX5O4H85I/Saje+Baby+Social.jpg WORK - Saje’s New Baby Category https://samantharayner.co/work/lululemoncampaigns monthly 0.5 2022-03-12 https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579567713901-8X60HVC0IXWS70RSNOXF/maya+gabeira.jpg WORK - Lululemon Collaborations https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579568080228-YT5GSEJP5POF2PQ9IMZD/TCTT_Vogue.jpg WORK - Lululemon Collaborations https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579568095349-TD37692PJE4V3XTPA4G6/Screen+Shot+2018-11-27+at+9.38.25+PM.png WORK - Lululemon Collaborations https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579568106705-P5B91K0SFEP9J9ACECWY/Content+Page_NA_Jul17_TarynToomey_Image1.jpg WORK - Lululemon Collaborations https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579568118102-L4BL8QVVKM0HEZ1UBEXR/Screen+Shot+2018-11-06+at+11.12.28+PM.png WORK - Lululemon Collaborations https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579568132101-UXOJ8DLIY0NRTAK9KFV9/Screen+Shot+2018-11-06+at+11.14.28+PM.png WORK - Lululemon Collaborations https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579567982140-NXSSV3OSP4N3XKIQ0XR1/static1.squarespace-1.jpg WORK - Lululemon Collaborations - OBJECTIVE Introduce product collaborations featuring aligned brand ambassadors to reach new customers, engage our loyal followers and increase women’s product category sales. Execute through multi-channel campaigns across digital, stores and community to drive awareness and traffic. WORK integrated collaboration campaigns exclusive press previews influencer events in maven cities store window and merchandising takeover video content influencer social media https://samantharayner.co/work/lululemonmuse monthly 0.5 2020-01-22 https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579567580418-TEMAJR8D1ZAK5DK9ZF1M/image-asset.jpg WORK - lululemon Brand Muse https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579567346599-UA76PBPU6WBU65ZE1W26/lulumuse2.jpeg WORK - lululemon Brand Muse - Refined lululemon’s women brand direction through strategic customer profiling and updated brand filters. https://samantharayner.co/work/aghair monthly 0.5 2020-01-22 https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579634863154-XHBO7CUPIGZYEEUTGPFZ/AG+Brand+Book+Pg+1.jpg WORK - Rebranding AG Hair https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579635008626-SE6V7DAOB83VERFU08OZ/AG+Brand+Book+pg+3.jpg WORK - Rebranding AG Hair https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1579634983105-2VQDA2QXBEMDFCJBK3XK/AG+Brand+Book+Pg+2.jpg WORK - Rebranding AG Hair https://samantharayner.co/work/category/Travel monthly 0.5 https://samantharayner.co/work/category/Relationships monthly 0.5 https://samantharayner.co/work/category/Campaign monthly 0.5 https://samantharayner.co/work/category/Partnership monthly 0.5 https://samantharayner.co/work/category/Health monthly 0.5 https://samantharayner.co/work/category/Collaboration monthly 0.5 https://samantharayner.co/work/category/Marketing+Plan monthly 0.5 https://samantharayner.co/work/category/Culture monthly 0.5 https://samantharayner.co/work/category/Sports monthly 0.5 https://samantharayner.co/work/category/Brand+Strategy monthly 0.5 https://samantharayner.co/work/tag/value+proposition monthly 0.5 https://samantharayner.co/work/tag/baby+category monthly 0.5 https://samantharayner.co/work/tag/maya+gabeira monthly 0.5 https://samantharayner.co/work/tag/muse monthly 0.5 https://samantharayner.co/work/tag/brand+book monthly 0.5 https://samantharayner.co/work/tag/taryn+toomey monthly 0.5 https://samantharayner.co/work/tag/brand+strategy monthly 0.5 https://samantharayner.co/work/tag/brand+filters monthly 0.5 https://samantharayner.co/work/tag/lululemon monthly 0.5 https://samantharayner.co/work/tag/influencer monthly 0.5 https://samantharayner.co/work/tag/positioning monthly 0.5 https://samantharayner.co/work/tag/customer+profile monthly 0.5 https://samantharayner.co/work/tag/new+product+launch monthly 0.5 https://samantharayner.co/work/tag/kourtney+kardashian monthly 0.5 https://samantharayner.co/work/tag/marketing+strategy monthly 0.5 https://samantharayner.co/work/tag/marketing+plan monthly 0.5 https://samantharayner.co/work/tag/product+collaboration monthly 0.5 https://samantharayner.co/work/tag/samantha+rayner monthly 0.5 https://samantharayner.co/work/tag/ag+hair monthly 0.5 https://samantharayner.co/work/tag/marketing monthly 0.5 https://samantharayner.co/work/tag/brand+awareness+campaign monthly 0.5 https://samantharayner.co/work/tag/campaign monthly 0.5 https://samantharayner.co/work/tag/brand+differentiator monthly 0.5 https://samantharayner.co/work/tag/poosh monthly 0.5 https://samantharayner.co/work/tag/saje+natural+wellness monthly 0.5 https://samantharayner.co/work/tag/go-to-market+plan monthly 0.5 https://samantharayner.co/work/tag/saje+natural+wellnes monthly 0.5 https://samantharayner.co/contact daily 0.75 2020-01-08 https://samantharayner.co/about daily 0.75 2025-04-04 https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1588698361009-7DUFURH4EZQEE9JSAFCO/Headshot%2B1%2Bsmall.jpg ABOUT - Sam creates innovative ideas that propel businesses. Sam is a strategic growth officer, entrepreneur, teacher and brand builder. Her brand building method is rooted in understanding the customer, defining their unique needs and creating plans that achieve performance. Sam has spent 20 years building cult-favourite brands, lululemon, Saje Natural Wellness and AG Hair, and is the owner of DTC startup Better Basics. She has spent equal time fuelling aggressive new market-growth, as she has rebalancing budgets and building from the ground-up on a bootstrapped budget. She is a strategic operator, creative thinker, and team motivator. She is driven to make a positive impact on the world and cares greatly about promoting products that improve the health + wellness of people and planet. She is passionate about supporting and mentoring young folks in business, and currently teaches brand, product and marketing at the SFU Beedie School of Business. Sam has won numerous awards and accolades for her work, including Business in Vancouver’s Top 40 under 40, Techstars Class of 2023, Canadian Health Food Association’s Laundpad Finalist 2024, and was a finalist at M51 Founders Lab, Coralus and Spring Impact Investor Challenge. Samantha has an MBA from Sauder School of Business at the University of British Columbia, a BA from McGill University. https://samantharayner.co/services daily 0.75 2024-08-15 https://samantharayner.co/home daily 1.0 2022-06-27 https://images.squarespace-cdn.com/content/v1/5e155d5930b52744432303cb/1580278054071-JLVC6A94E0ECF6SHV6M6/DSCF4231.jpg Home - Sam is a business consultant, marketing expert & entrepreneur.